OUR MODEL
Digital transformation has enabled a new way of working. It has affected, disrupted, and improved so many industries. From supply chain reactivity, to new modes of distribution, and innumerable opportunities for data integration and insight, digital transformation has made business faster, leaner, and more accountable. It has made capabilities more accessible and evolved our way of working.
The Stretch Collective is applying the on-demand model for consulting talent to remove analog processes and infrastructure, continually optimize strategies, focus resources where they are needed most and generate more value from every client dollar.
In today’s economy, businesses need to pivot more quickly than ever before. As we've seen with the COVID pandemic, enterprises quickly moved to remote work arrangements, grocers scaled-up curbside and delivery services, and restaurants reinvented their menus, staffing models, and services. The Stretch Collective flexible model allows clients to be as responsive as the market demands — ensuring we are meeting the needs of consumers when, where, and how they choose.
The Stretch Model requires you to look below the surface to meet the needs of consumers.
HOW WE WORK
We flex talent to task.
At our core, we are eight experienced strategists across business, digital, and creative crafts. We draw from our network of creative professionals to meet the needs of specific projects — from filmmakers to developers to production artists.
We stretch the value of your dollar.
More of our client’s dollars are spent on delivery versus process or overhead. The value in our structure is that retainer fees are focused on providing access to always-on consulting from a core team of veteran strategists with more than 100 years of collective experience.
We work cross discipline.
For our team, collaboration is key. While our core team members are grounded in a discipline, like retail design or brand strategy or UX, our members can flex across disciplines, borrowing practices from each craft, to create truly integrated experiences.
We make stories elastic.
Our content planning process breaks ideas into their DNA so we can scale them for each channel. We also apply the consumer experience map to understand the role of each channel in propelling consumers toward action.
We build test and learn plans.
Digital affords us an opportunity to learn quickly in market, then pivot our approach and scale with confidence. Our approach to learning is not binary (meaning pass/fail). Instead, we create learning plans that help us separate “what” we’re saying, from “how” we’re saying it.
We invite partners to stretch our thinking.
Strategy should inform tactics, but tactic optimization should also affect our strategy. We believe planning should not be an annual set- it-and-forget-it exercise. It should be iterative, collaborative, and frequent.